Role: Graphic Designer
Date: 2016/2017
Description: Realization of a new Dynamic Brand Identity for the Multimedia Communication and Software Laboratory university course for Cubibot reality. Cubibot is a brand that wants to express quality and precision associated with convenience, essentiality and immediacy and aims to spread education and entertainment.
Software: Adobe Illustrator, Adobe Photoshop, Adobe Indesign
Dynamic Logo
In the proposal of dynamic identity it was chosen to graphically represent the concepts of essentiality, linearity and sequentiality of the experience that Cubibot offers.
Everything starts from an idea understood by Plato as an absolute and immaterial object, part of a supersensible world. Ideas therefore have a close relationship with things as things imitate ideas as they are imperfect copies of this. From the idea we then move on to the printing, reworking and imitation process. Therefore, Cubibot becomes the medium that allows the idea to materialize. Finally we have the product itself, the real form of the idea imagined in the beginning.
In the proposal of dynamic identity it was chosen to graphically represent the concepts of essentiality, linearity and sequentiality of the experience that Cubibot offers.
Everything starts from an idea understood by Plato as an absolute and immaterial object, part of a supersensible world. Ideas therefore have a close relationship with things as things imitate ideas as they are imperfect copies of this. From the idea we then move on to the printing, reworking and imitation process. Therefore, Cubibot becomes the medium that allows the idea to materialize. Finally we have the product itself, the real form of the idea imagined in the beginning.
It was thought to highlight these phases through a sequential process with which the brand itself was built:
- Idea: abstract concept given by the three points (hatching)> one dimension
- Print: phase of realization of the object represented by a square (same form as the printer) > bi-dimensional
- Object: the result, the idea that took shape (printed object) > three-dimensional
- Idea: abstract concept given by the three points (hatching)> one dimension
- Print: phase of realization of the object represented by a square (same form as the printer) > bi-dimensional
- Object: the result, the idea that took shape (printed object) > three-dimensional
Curiosity: the CUBE (in the institutional brand) is one of the 5 platonic (or regular) solids which Plato describes in the Timaeus as the basis of the structure of matter
Process
- Idea: abstract element in becoming (...) that coincides with “fantasies”
- Process: printer that allows the realization of the project that corresponds to the “made real“
- Object: three-dimensional object
The assembly of the process is summarized in a diagonal that starts at the bottom left of the abstract idea and ends at the top right of the object, the final result (future / sequentiality).
- Idea: abstract element in becoming (...) that coincides with “fantasies”
- Process: printer that allows the realization of the project that corresponds to the “made real“
- Object: three-dimensional object
The assembly of the process is summarized in a diagonal that starts at the bottom left of the abstract idea and ends at the top right of the object, the final result (future / sequentiality).
