Role: Editing, Cinematography, Art direction
Date: 2016/2017
Description: Realization of a new Stop-Motion Video for the Multimedia Communication and Software Laboratory university course for Cubibot reality. Cubibot is a brand that wants to express quality and precision associated with convenience, essentiality and immediacy and aims to spread education and entertainment.
Software: Adobe Photoshop, Adobe After Effects, Adobe Premier
Stop-Motion Video
What we want to propose is a series of stop-motion videos of the different procedures to get to build an origami. This is the metaphor of the process itself that the printer uses to produce the object.
Origami was chosen precisely because we want to convey the immediacy and speed of the process to anyone's reach. Origami is in fact an art in folding paper that is typically taught to children. A very simple action that, through a few folds, allows to create an infinity of varieties of models, even extremely complex.
What we want to propose is a series of stop-motion videos of the different procedures to get to build an origami. This is the metaphor of the process itself that the printer uses to produce the object.
Origami was chosen precisely because we want to convey the immediacy and speed of the process to anyone's reach. Origami is in fact an art in folding paper that is typically taught to children. A very simple action that, through a few folds, allows to create an infinity of varieties of models, even extremely complex.
The video shows the different steps to build a stop-motion paper boat. At the end of the video, after the boat has been built, the magic that allows Cubibot happens with a quick snap of fingers; the paper boat (subject, in this case) turns into a concrete boat that then comes to life and swims away.
The spot closes with the boat disappearing on the horizon, the background changes and the claim appears and finally the dynamic brand with the element of the boat in it.
The spot closes with the boat disappearing on the horizon, the background changes and the claim appears and finally the dynamic brand with the element of the boat in it.
Curiosity: The protagonist of the video will be the very famous Benchy boat.
The 3DBenchy is a special boat designed to test the accuracy and functionality of 3D printers. 3DBenchy boat is described by its creator, Creative Tools, as "the 3D printing torture test" and was released in April 2015. 3DBenchy is often used to test 3D printers as the model includes a series of difficult-to-print features, including symmetry, overhanging curved surfaces, smooth surfaces, planar horizontal faces, large, small and oblique holes, low-slope surfaces, details of the first layer and small surface details.
Therefore it was decided to use the 3DBenchy as the protagonist to demonstrate how Cubibot is able to print such a 3D model in an equally accurate and precise way.
The 3DBenchy is a special boat designed to test the accuracy and functionality of 3D printers. 3DBenchy boat is described by its creator, Creative Tools, as "the 3D printing torture test" and was released in April 2015. 3DBenchy is often used to test 3D printers as the model includes a series of difficult-to-print features, including symmetry, overhanging curved surfaces, smooth surfaces, planar horizontal faces, large, small and oblique holes, low-slope surfaces, details of the first layer and small surface details.
Therefore it was decided to use the 3DBenchy as the protagonist to demonstrate how Cubibot is able to print such a 3D model in an equally accurate and precise way.
