Role: Graphic Designer, Strategic Planner
Date: 2017/2018
Description: Communication Plan ideated for Public and Business Communication university course for an hypothetical museum dedicated to the Italian twentieth century Graphic and Advertising Design.
Software: Adobe Photoshop, Adobe Indesign, Adobe Illustrator, Microsoft Office
The Municipality of Venice, in association with AIAP - Italian Association of Communication Design, aims to promote the construction and opening of a museum dedicated to Italian Graphic and Advertising Design of the twentieth century. The structure will be located in the fraction of Mestre. The project is aimed at the integration of the city of Mestre into the tourist circuit of Venice and at the proposal of an alternative route
parallel to the artistic one mostly practiced by visitors, through the introduction of the cultural sphere related to graphics.The intention is to create an exhibition-type project that retraces the main stages in the history of Italian graphic design, focusing on those artists who, through their operating philosophy and innovative style, have revolutionized their conception and aesthetics.
Graphic design is communication; where we communicate there is graphic design and, as communication permeates our society, graphic design plays a central role within it but, generally, the general public is unaware of it. The museum, through exhibitions and meetings, has the goal of making people aware of the communicative power inherent in design.
The name given to the museum is "+ ISMO", whose correct pronunciation is “più ismo”; the "+" symbol has been intentionally reproduced without letters to allow the visitor the freedom to name the museum according to his spontaneity. The naming "+ ISMO" draws direct inspiration from the graphic, artistic and
literary currents that characterized the course of the twentieth century, defined precisely as "ism arts" (dadaism, cubism, abstractionism, structuralism, minimalism ...). This concept will be taken up in the interior of the museum, where the works will be divided according to the current of belonging.
It was decided to use Ambient Marketing support to communicate the opening of the museum to passers-by and, to strengthen the association with the cathegory treated by the museum, in addition to the words "Museum of Italian Design of the '900" will be projected with the technique of videomapping texture and graphic works related to the contents displayed in the museum.
Our launch strategy also envisages placing, in areas affected by the urban revaluation process, letters about two meters high in glazed resin-glass. The letters are those represented here and each of them will be accompanied by an information panel about the museum and its upcoming opening.
During the course of the communication campaign there are also methods of monitoring the progress of the communication actions that are taking place; this makes it possible to measure their effectiveness and intervene promptly and in a targeted manner at the source of any unwanted reactions or crises.
1. The involvement on social media created by the installation of the marketing environment on the facade of the building will be analyzed through Social Media Monitoring tools, with the aim of understanding the perception of people (in particular residents and traders) of the novelty.
2. Activities on the web and on social networks will be constantly monitored.
1. The involvement on social media created by the installation of the marketing environment on the facade of the building will be analyzed through Social Media Monitoring tools, with the aim of understanding the perception of people (in particular residents and traders) of the novelty.
2. Activities on the web and on social networks will be constantly monitored.
3. The traffic brought to the website and the effectiveness of the organization of its contents will be monitored according to the clarity and authority of the tone of voice used.
4. The widespread distribution of posts and the progress of the museum's social pages and the inauguration Facebook event will be monitored.
5. The press review will be monitored on the news concerning the Museum, the inauguration, the ambient marketing installations and the communication activities throughout the campaign period, with the aim of interpreting the perception and sentiment of the citizens of Mestre and of the target identified.
4. The widespread distribution of posts and the progress of the museum's social pages and the inauguration Facebook event will be monitored.
5. The press review will be monitored on the news concerning the Museum, the inauguration, the ambient marketing installations and the communication activities throughout the campaign period, with the aim of interpreting the perception and sentiment of the citizens of Mestre and of the target identified.
